Melanzana Cycling
Rebranding an Independent Cycling team to victory.
Sleek.
energetic.
well-oiled.
Client: Indiana University Little 500’s Melanzana Cycling
Deliverables: Logo Design, Social Media, Visual Design, Merchandise Design
I teamed up with Melanzana Cycling's members and captain to build a logo and brand identity that honored the team's history while giving the entire student body a reason to cheer them on. The rebrand helped carry Melanzana to its first wins in program history, with back-to-back victories in 2022 and 2023.
Logo + typography
#66a6a8 #5d266b #df2b2b #000000 #ffffff
Melanzana Cycling Training Jersey
Melanzana Cycling Hat
Melanzana Cycling Training and Race Bibs
Melanzana Cycling Socks

