Melanzana Cycling

Rebranding an Independent Cycling team to victory.

Sleek.

energetic.

well-oiled.

Client: Indiana University Little 500’s Melanzana Cycling

Deliverables: Logo Design, Social Media, Visual Design, Merchandise Design

I teamed up with Melanzana Cycling's members and captain to build a logo and brand identity that honored the team's history while giving the entire student body a reason to cheer them on. The rebrand helped carry Melanzana to its first wins in program history, with back-to-back victories in 2022 and 2023.

Logo + typography

#66a6a8 #5d266b #df2b2b #000000 #ffffff