For Six Foot Blonde's second project, I led a full rebrand centered around "Hummingbird": carrying their music’s spirit into a visual identity built on movement, warmth, and a hand-touched, earthy feel. As the band's creative director, I paired a hummingbird motif with an earthy take on the primary palette to give the brand a look that felt organic rather than manufactured, then carried that identity through merchandise, the website, and every touchpoint fans interact with. User research shaped how the rebrand came together, making sure the new look resonated with the audience we'd already built across social platforms.